Do I need an internet presence for my practice?

Marketing has come a long way in the healthcare field since becoming an acceptable practice in the 1970’s. Still to this day, many practitioners are timid about spreading the word about their offerings. While medical providers have seen, seized and mastered great advances in technology and cutting edge science in medicine, many have not quite […]

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Case Study – Patient Visits Analysis At Medium Sized Practice With 4 Locations (2013)

Introduction Problem Presented: The goal for number of new patient visits per week is being exceeded as a result of marketing efforts but overall profit is not being made. Project: Discover why overall visit numbers are not increasing and correct issue. Determine amount of lost revenue. Data: No previous metrics to evaluate trend of weekly […]

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The 4 T’s: Tasks, Team, Time, Tools

Every project that I take on begins with my 4 T’s method. Whether it is a full scale marketing plan, improving practice management procedures or simply writing a newsletter, these questions must be answered soup to nuts if you want to be successful. What is the project, the plan and what are all of the […]

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